ABB DIGITAL CUSTOMER EXPERIENCE CENTER
Local Projects
2019
The ACE Digital Delta space houses a suite of cutting-edge tools that allow customers to discover and understand what ABB Ability™ is and how it fits into their digitalization
strategy. This collection of ACE exhibit modules provides a high-level overview of ABB’s capabilities across industries.
ABB ACE System Documentation
ABB ACE System Documentation
Digitizing a Physical Experience
— 01
The ACE Centers have held over 130 workshops
with more than 1,500 participants around the
world since April 2018. To extend the capablilities of other offices that do not have the space for the bespoke engagements designed by Local Projects, ABB tasked Local Projects with creating the same experience but on an Ipad.
Components
Local projects decided to focus on four core experiences in the ABB ACE experience:
The Smart Pucks, Value Drivers table, Industry Focus table, and Disruptors table as they were the main showpieces of the ABB ACE experience.
The Smart Pucks, Value Drivers table, Industry Focus table, and Disruptors table as they were the main showpieces of the ABB ACE experience.
Value Drivers
— 02The Value Drivers immersive experience invites visitors to specify their industry and consider
their business value drivers. Their choices connect them with animated case studies illustrating
how ABB Ability™ solutions drive the realization of these values through real-world successes.
The Reworked UI for Ipad
The original UI was designed for a 16:9 LED screen without a touch interface.
The desire was to adapt the interface to a Ipad strictly in the vertical orientation. We chose to mimic the physical interface by using a radial menu and vertical sliders.
Industry Focus
— 03
The Industry Focus experience is a hybrid augmented reality and physical framework,
providing a platform for interactive exploration of ABB Ability™ solutions in the broader
context of a customer’s value chain.
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The Reworked UI for Ipad
The original experience utilized a map of an industrialized city featuring 3D printed models representing core industries that may be found in such a city.
As to not require a user to have the various models in their possesion I decided to instead create a grid of the industries that users could explore in screen space. The 3D models are the same as the ones used for the physical experience making it easy for visitors and experience leaders to transition to more indepth one-on-one conversations.
Disruptors
— 04Innovation and tech disruption go hand in hand.
The Disruptors immersive experience visualizes this
connection, demonstrating ABB’s thought leadership and capacity to guide businesses through uncertain terrain to
successful, industry-altering solutions.
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The Reworked UI for Ipad
The disruptors table features a grid of 15 x 6 square LED screens each attached to hydrolic pistons that undulate based on a perlin noise field to represent the ever shifting landscape of the industries that ABB specializes in. Each collumn of the array features scrolling headlines that relate to news in various industries to show the constant stream of advancements that ABB is able to adapt to.
I felt it was important to reference the physical properties of the physical experience, so I designed simplified 3D landscape of shifting blocks featuring ABB’s specializations that could be scrolled through in an intuitive way.
Smart Pucks
— 05Smart Pucks represent ABB
Ability™ Solutions, Value Drivers,
and Technology Disruptors.
A tangible object allows customers to focus on otherwise abstract concepts. They also invite the configuration of several ABB Ability™ elements together to help create customized solutions. Each “puck” has a unique image that can be recognized by the ABB app and provide additional information.
Many hours were spent on press to assure that each design was recognized by the applicaiton. Each puck’s design needed to have enough “feature points” for Apple’s ARKit to recognize it. This was challenging for the lighter pucks as there wasn’t enough contrast. I devised a series of filters and layers that would allow the puck to be within ABB’s brand guildlines and retain enough visual data that they would be recognized by ARKit.
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A tangible object allows customers to focus on otherwise abstract concepts. They also invite the configuration of several ABB Ability™ elements together to help create customized solutions. Each “puck” has a unique image that can be recognized by the ABB app and provide additional information.
Many hours were spent on press to assure that each design was recognized by the applicaiton. Each puck’s design needed to have enough “feature points” for Apple’s ARKit to recognize it. This was challenging for the lighter pucks as there wasn’t enough contrast. I devised a series of filters and layers that would allow the puck to be within ABB’s brand guildlines and retain enough visual data that they would be recognized by ARKit.
Increasing Accesibility
The Smart Puck experience was already an Ipad experience, though on its own app, that utilized AR so it was a natural solution to add to the digital ACE experience. Changes were made to allow the experience to be more accesible without an experience leader.
An early prototype demonstrating the AR image recognition.
Credits:
Eric Mika
Creative Director
Creative Director
Jaein Lee
Project Manager
Project Manager
Nina Bosch
Lead UX Design
Lead UX Design
Cameron Erdogan
Senior Creative Technologist
Senior Creative Technologist
Christian Browne
Visual Experience Designer
Visual Experience Designer
Outside Teams: